Web development that actually ranks — a checklist

Most agencies split SEO and development into separate silos. That's how you end up with beautiful sites that don't rank, or ranked sites that convert badly.

Here's the short list of technical fundamentals we bake into every build — and the reason each one matters.

The checklist

Server-rendered HTML for every indexable route. Semantic markup. Structured data appropriate to page type. Canonical logic that handles pagination, filters, and localisation. A generated sitemap kept in sync with routes. Core Web Vitals green on real-world traffic. Accessibility to WCAG AA.

Nothing in that list is exotic. What is unusual is doing all of it, from day one, on every project.