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Trades SEO.

Local SEO and PPC that keeps the calendar full.

Plumbers, electricians, HVAC, roofers, landscapers — trades marketing is a booked-jobs game. Local Services Ads, map pack, and a fast site tuned to click-to-call. That's the whole formula, executed properly.

Example searches your buyers type
emergency plumber calgaryroof replacement mississaugahvac repair edmontonelectrician near me

What you get

  • ✓Local Services Ads setup and management
  • ✓Map pack + GBP optimisation
  • ✓Service-area landing pages per neighbourhood
  • ✓Click-to-call and lead-form tuning
  • ✓Review workflow tied to your dispatch software
01

LSA + map pack

For most trades, LSA and the map pack cover 80% of high-intent local search. We build both and keep them tuned.

02

Neighbourhood pages, done right

One page per genuinely served neighbourhood, unique content, no doorway pages. Google penalises the alternative.

03

Booked jobs, not clicks

We track and optimise against booked jobs and job value — call tracking and CRM feedback wired into ad platforms.

Proof

Dirty Pawz — Toronto's #1 self-serve dog wash — is the trades-adjacent playbook proven at scale: map pack dominance, review flywheel, and neighbourhood pages compounding into a second location.

Read the Dirty Pawz Dog Wash case study →Primary service: Local SEO

Frequently asked questions

Yes — we treat directory presence as part of the local SEO stack.

Varies by trade and city. We scope from first-call — usually a mix of retainer + ad spend.

Yes — emergency-intent search is a high-margin segment we tune campaigns and landing pages for.

Related services

Local SEOGoogle Local Ads (PPC)Web Design

Related industries

ConstructionLocal ServicesChildcare

Further reading for trades marketers

Local SEO

The local SEO plays that quietly fill the calendar

Reviews, map pack, and neighbourhood pages — done properly. What actually moves booked jobs for a local service business.

Local SEO

The best local SEO tools & specialists for Canadian small businesses (2026)

A field-tested comparison of BrightLocal, Whitespark, and Localo — plus when to bring in local SEO specialists — for Canadian small business owners.

Ready to dominate trades search?

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