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Local SEO

The local SEO plays that quietly fill the calendar

January 8, 2026 · 7 min read

Local SEO is not glamorous. It is, however, one of the most reliable ways for a service business to grow — if you actually do the boring things well.

Here's what we run for every local client, in the order we run it.

GBP first, everything else second

A properly-optimised Google Business Profile is the single biggest lever for a local business. Categories, services, photos, posts, Q&A — all of it matters, all the time.

Reviews are the product

The best-ranked local businesses have more, higher-quality, and more recent reviews than their competitors. Build the workflow. Ask every customer. Respond to every review.

Sources & further reading

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