Electrical SEO.
The trade Google treats as licensed-only — and rewards accordingly.
Electrical search is different from every other trade: Google Ads and LSA both require ESA/provincial licensing verification before you can run, and homeowners know it. The credibility bar is higher — which means the shops that clear it face less competition. We build the licensed-electrician search presence that homeowners, insurers, and inspectors all recognise.
What you get
- ✓ESA / provincial license verification surfaced across GBP and site
- ✓Panel-upgrade, EV-charger, and rewiring service pages
- ✓LSA setup with license documentation and Google Guaranteed
- ✓Insurance-friendly content (knob-and-tube, aluminum wiring)
- ✓Commercial and residential funnels kept properly separated
License verification is a marketing asset
ESA numbers, provincial licenses, and Google Guaranteed status aren't compliance paperwork — they're the trust signal that closes the quote. We build them prominently into every page and structured-data block.
EV charging is the growth category
Home EV-charger installs are the fastest-growing electrical service category in Canada. Dedicated pages that address rebate eligibility (federal iZEV, provincial programs) and load-calculation questions convert at meaningful multiples.
Insurance-driven work is a specific search pattern
Knob-and-tube replacement, aluminum-wiring remediation, and panel upgrades are often insurance-mandated. Homeowners Google them with insurance vocabulary. We build content that matches.
The compounding local-search playbook we ran for Dirty Pawz — GBP dominance, review velocity, neighbourhood coverage — is the same one that puts a licensed electrician's van on the block instead of a competitor's.
Frequently asked questions
Yes — commercial electrical is a longer sales cycle with property-manager and GC relationships. See our Construction industry page for that side of the business.
Dedicated service pages by charger type (Level 2, Tesla, universal), city-level landing pages, and rebate-aware content. It's a young enough search category that the rankings are winnable.
Yes — directory presence is part of the local SEO stack. That said, an owned-search program means you depend on them less each quarter.
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Ready to dominate electrical search?
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