From one location to two — grown almost entirely through Google.
A self-serve dog wash concept scaled from a single Toronto shop to a second location, powered by map pack dominance and local-intent SEO.
Locations opened
Map pack — Toronto
Aggregate Google rating
Organic bookings lift
The reviews are the result.
Below is a live screenshot of Dirty Pawz Dog Wash's Google Business Profile. The rating and review count are the direct output of our reputation-management work — click through to verify on Google.
We manage Dirty Pawz's reputation and reviews — a 4.9-star rating across 349+ Google reviews supporting their growth from one Toronto location to two.
The Challenge
Dirty Pawz had a loyal Toronto following but competitors with bigger ad budgets kept eating their local search visibility. A second location was on the roadmap and would only work if search delivered.
What We Did
- 01Neighbourhood-level local landing pages for both stores
- 02GBP overhaul for both locations, service categories and posts
- 03Review flywheel tied to their booking system
- 04Local link building through Toronto pet directories, blogs, and community sites
- 05Schema for MultiLocation LocalBusiness
Results
- ✓Grew from 1 to 2 Toronto locations, driven by organic demand
- ✓#1 map pack across the majority of Toronto self-serve dog wash searches
- ✓Consistent 5.0 aggregate rating across both stores
- ✓220% lift in booked wash appointments
Keyword footprint
“We opened our second Toronto location on the back of Rank Me Up's SEO. Google is our #1 marketing channel now.”
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