Growing an air ambulance operator into the top result for critical medical transport.
For a service that literally saves lives, being found fast in an emergency isn't a nice-to-have. We rebuilt Regent Air's search footprint end-to-end.
For critical-intent transport terms
Emergency dispatch discoverability
Estimated organic reach lift
Ranking service + region combos
The Challenge
Regent Air operates at the intersection of aviation, medical, and international insurance. Their existing site was underperforming for critical-intent, high-CPC searches used by case managers and families in emergencies.
What We Did
- 01Enterprise-grade technical SEO across a large service + region matrix
- 02Trust signals — accreditations, fleet detail, medical staff credentials — surfaced sitewide
- 03Dedicated pages for repatriation, organ transport, neonatal, and international lift capabilities
- 04Structured data for MedicalBusiness + Service
- 05Digital PR to aviation and healthcare publications
Results
- ✓Top-3 rankings for critical emergency medical transport terms
- ✓Surging organic traffic from Canada and repatriation source markets
- ✓Direct enquiries from insurers and hospital discharge planners
- ✓Improved trust signals verified in Google's Knowledge Graph
Keyword footprint
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